‘Sweet and tangy, fantastic taste’: Indonesia falls for Korea’s Nonsan strawberries

Local consumers in Jakarta, Indonesia, visit the special sales event at Kota Kasablanka Central Park Transmart to taste and purchase Nonsan strawberries. Courtesy of Nonsan City

By KTimes

Nonsan strawberries are receiving a strong response in Indonesia.

The city of Nonsan, South Chungcheong Province, announced Friday that its “Nonsan Strawberry Special Sales Event” at the Kota Kasablanka Central Park Transmart in Jakarta generated $10,000 (approximately 14.47 million won) in sales over a two-day period on March 1 and 2.

The Vitaberry variety, initially stocked at 642 kilograms, sold out rapidly, prompting the city to arrange three emergency air shipments totaling around four tons to maintain freshness.

The special promotion took place four times at the request of local distributor Transmart. Indonesian consumers gave enthusiastic reviews, praising the strawberries as “large, firm, and having an excellent texture” and calling their “sweet and tangy taste fantastic.” According to Nonsan officials, “following last month’s ‘2025 Nonsan Agro-Food Overseas Expo’ in Jakarta, local consumers have continued to express positive feedback.”

Mayor Baek Sung-hyeon said, “The continued popularity of Nonsan strawberries after the expo proves the growing reputation of our agricultural products. We will do our best to expand into broader global markets, promote the excellence of Korean produce, and boost farmers’ income.”

This article from the Hankook Ilbo, the sister publication of The Korea Times, is translated by a generative AI system and edited by The Korea Times.