For 22-year-old Shaantika Bhat, coming to Korea has always been her biggest dream. Growing up as one of the few Asians in her Baltimore neighborhood, she found community and identity through Korean culture — especially Korean food, K-pop and K-dramas — during her teenage years. But as she began planning her first trip to Seoul, she quickly discovered that navigating the latest Korean beauty trends was more daunting than she had imagined. “We were having a hard time finding the personal color analysis or skincare program. As English speakers, Naver was a whole new platform and the beauty-related experiences we found on Klook were expensive,” she said, referring to the international travel and experiences booking company. That changed when she and her friend landed at Incheon International Airport last week and picked up a leaflet for the Korea Beauty Festival. Their visit to the festival’s main venue at Dongdaemun Design Plaza in Seoul on Friday exceeded all expectations, offering a wide range of K-beauty events and promotions — all for free, in one place. “This event made e
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