T’way Air’s newly appointed CEO, Lee Sang-yoon, faces the critical task of restoring the airline’s tainted reputation as a low-cost carrier plagued by safety concerns and frequent flight delays. Under the leadership of former CEO Jeong Hong-gun, T’way achieved robust earnings growth in recent years, driven by his exceptional sales acumen. Jeong, considered one of the nation’s most experienced aviation sales experts, built his sales career at Korean Air and Jin Air before joining T’way. The sales-focused strategy was successful, with the airline reporting outstanding sales growth over the past two years. In 2022, the carrier posted 525.8 billion won ($387.8 million) in sales in 2022, but the figure surged to more than 1.5 trillion won as of last year. However, the airline has faced criticism that its earnings growth came at the cost of proper safety management. In May, the Ministry of Land, Infrastructure and Transport imposed a fine of 2.6 billion won on T’way Air for failing to comply with aviation regulations related to engine maintenance. According to ministry data, T’
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